I designed the UX/UI for HidroRoots, a Peruvian company that sells hydroponic systems for families and businesses. The goal was to create a website that communicates sustainability, freshness, and simplicity, helping users understand the benefits of hydroponic growing and guiding them through the product catalog.
The design process went from competitive research through wireframing to a polished high-fidelity UI, with Lottie animations to bring the experience to life.