Briefly describe the project you worked on. What did you create, who did you create it for, and how did you approach this project?
Problem
The company wanted to transition from being a project management company to a freelancing agency that clients could hire from. The agency was struggling with the transition and how to drive clients to the website. Their major source of clients was through social media, digital marketing and local referrals, but they wanted to expand and make their website converting also. The website failed to communicate its benefits and catch people's attention.
With a limited a budget, I had to revamp the website completely.
Solution
Here's what I did:
Persuasive copy revisions to develop a unique brand voice and ensure consistency.
Content strategy implementation to leverage existing resources & bridge gaps in their offers
Entirely new pages to tell the brand's story, andcommunicate the unique benefits of the company.
Over 30+ creative product descriptions increase sales.
