Smykker is a luxury eyewear brand known for its high-end aesthetic in dioptric glasses and sunglasses. Their offerings, showcased on smykker.de, blend sophisticated design with functionality, appealing to a discerning clientele. Smykker's focus on style and quality caters to a lifestyle, fashion-conscious audience.

Objective: Drive traffic to Smykker's landing pages with two main goals – encourage in-store visits through redeemable codes and promote the virtual try-on feature for sunglasses.

Developed and executed 153 video ads and 288 graphic ads, tailored for 9 different city locations.

Each city (9 in total) had a set of 4 video concepts and 32 graphic variations, focusing on two main messages: in-store visit incentives and the virtual try-on feature.

Video ads incorporated two distinct calls-to-action, catering to both logical and emotionally driven audiences.

Managing a large-scale production while maintaining high-quality design and consistency.

Implemented a streamlined production process with a team of six specialists, focusing on efficient workflow.

Led the creative content production as part of a specialized team, contributing to creative direction, content creation, and overall marketing strategy.

Played a crucial role in integrating comprehensive marketing knowledge with creative expertise, ensuring a holistic approach to the campaign.

Successfully executed a complex, multi-faceted campaign that significantly reduced lead costs by 3x compared to previous efforts.

Received highly positive feedback from the client, noting exceptional satisfaction with the campaign's performance and outcomes.