Multi-City Social Media Ad Campaign | Videos & Graphics
Stan Slavev
Multi-City Social Media Campaign for Smykker
Smykker is a luxury eyewear brand known for its high-end aesthetic in dioptric glasses and sunglasses. Their offerings, showcased on smykker.de, blend sophisticated design with functionality, appealing to a discerning clientele. Smykker's focus on style and quality caters to a lifestyle, fashion-conscious audience.
Campaign targeted 9 cities in Germany.
For each city, a set of 32 graphics and 17 videos had to be produced.
Creatives at the bottom of this page
Project Overview:
Objective: Drive traffic to Smykker's landing pages with two main goals – encourage in-store visits through redeemable codes and promote the virtual try-on feature for sunglasses.
Creative Strategy:
Developed and executed 153 video ads and 288 graphic ads, tailored for 9 different city locations.
Each city (9 in total) had a set of 4 video concepts and 32 graphic variations, focusing on two main messages: in-store visit incentives and the virtual try-on feature.
Video ads incorporated two distinct calls-to-action, catering to both logical and emotionally driven audiences.
Challenges
Managing a large-scale production while maintaining high-quality design and consistency.
Implemented a streamlined production process with a team of six specialists, focusing on efficient workflow.
Campaign creatives breakdown
Part of the ad graphics, showcasing the 4 models, 4 messages, 2 CTAs.
Team Collaboration
Led the creative content production as part of a specialized team, contributing to creative direction, content creation, and overall marketing strategy.
Played a crucial role in integrating comprehensive marketing knowledge with creative expertise, ensuring a holistic approach to the campaign.
Campaign Impact
Successfully executed a complex, multi-faceted campaign that significantly reduced lead costs by 3x compared to previous efforts.
Received highly positive feedback from the client, noting exceptional satisfaction with the campaign's performance and outcomes.
Video campaign creatives
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Posted Dec 1, 2023
Directed Smykker's ad campaign, producing 153 videos and 288 graphics for 9 cities. Led the creative direction and production for the entire campaign.
