Vitória Film Festival 30th Edition
Julia Paternostro
A series of characters representing the generations, professions, and communities that keep cinema alive.
Vitória Film Festival 30th Edition
Visual Identity, Illustration & Art Direction
30 years of cinema, translated into one vibrant visual system.
Created for the 30th Vitória Film Festival, this identity celebrates the people behind cinema and the generations that keep its creative spirit alive. Through handcrafted illustrations, collage-inspired textures, film grain, and symbolic motifs, the project balances legacy with evolution, creating a visual language that feels both nostalgic and forward-looking.
What stands out is how the identity doesn’t focus on films alone. It focuses on the community that keeps cinema moving forward.
The festival's core values translated into graphic symbols.
Color palette inspired by cinema, emotion, and movement.
Custom icon set created for the visual system.
Graphic textures and supporting visual elements.
Illustrated composition exploring key identity motifs.
30th anniversary logo created for the festival edition.
Applications across the festival's communication materials.
Character representing the people behind cinema.
A closer look at textures, materials, and details.
Character variation developed for the visual system.
Close-ups highlighting collage, illustration, and texture.
character inspired by the diversity of cinematic voices.
Close-up views of textures and graphic interventions.
A figure celebrating new generations of filmmakers and audiences.
Character details and collage textures.
Selected applications from the festival identity system.
Festival wristbands extending the visual identity into the event experience.
Accreditation badge designed as part of the festival's visual system.
Merchandise application featuring key elements from the festival identity.
Social media assets created to promote screenings, guests, and festival activities.
Communication pieces developed for the festival's digital campaign.
Visual identity adapted for the festival's online presence.
Large-scale applications showcasing the flexibility of the identity system in public spaces.
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Posted Jun 8, 2026
Visual identity, illustration, and art direction for the 30th Vitória Film Festival, celebrating the generations that keep cinema alive.
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Timeline
Jan 5, 2023 - Feb 15, 2023
