Era Pra Ser Um Áudio - Visual Identity
Julia Paternostro
Era Pra Ser Um Áudio
Brand + Visual Identity
Era Pra Ser Um Áudio is a podcast from Espírito Santo, Brazil, that fosters conversations about gender, feminism, and equity through the experiences and perspectives of people actively engaged with these issues in their communities.
The name comes from a familiar situation: those WhatsApp voice messages that start as a quick thought and unexpectedly turn into a much longer conversation. Inspired by this idea, I developed a visual identity centered around a customized wordmark, an original illustration, and a graphic system built with bold colors and expressive forms. The goal was to create a visual language that communicates closeness, exchange, and dialogue while reflecting the depth and importance of the topics explored by the podcast.
Color variations of the logo created for different applications and communication contexts.
Color explorations of the main character illustration, expanding the flexibility of the visual system.
Color explorations of the main character illustration
The color palette developed for the project, balancing warmth, contrast, and visibility.
The typography system combines expressive and editorial typefaces to support different types of content.
Examples of the visual identity applied to social media and episode promotion.
The podcast's visual identity adapted for merchandise and community-focused applications
An example of the visual identity extending beyond digital platforms into physical touchpoints
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Posted Jun 18, 2026
Visual identity for a podcast about gender, feminism, and equity, featuring a customized wordmark, original illustration, and bold colors.
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Timeline
Mar 25, 2024 - Apr 12, 2024
