The American Red Cross Blood Donor App is a free mobile application designed to streamline the blood donation process and enhance the donor experience. Available on both iOS and Android platforms, it empowers users to schedule and manage appointments, track their donation history, and receive real-time updates on their blood's journey to patients in need
Key Features
Appointment Management: Easily schedule, reschedule, or cancel blood donation appointments at local drives or donation centers.
RapidPass Integration: Complete the pre-donation health screening online to save time during your visit.
Donation Tracking: Monitor your blood's journey from donation to hospital arrival, providing a sense of connection to the lives you're impacting.
Health Monitoring: Access your mini-health assessment results, including blood pressure, hemoglobin, and pulse readings, collected during each donation.
Achievement Badges: Earn badges for reaching donation milestones and share your achievements with friends and family
Rewards Program: Receive exclusive offers and discounts from various brands as a token of appreciation for your donations.
Team Participation: Join or create lifesaving teams to recruit others, track collective donations, and view rankings on the Blood Donor Teams Leaderboard.
Responsibilities
Developed core app features such as appointment scheduling, RapidPass® integration, and donation tracking using React Native
Implemented secure API integrations with Red Cross databases and geolocation services to enable personalized donation site suggestions.
Created clear and compassionate in-app messaging, tooltips, and notifications to guide users through the donation process.
Wrote and maintained health content that aligns with Red Cross guidelines and FDA regulations.
Ensured app features met HIPAA compliance and protected user health data through secure login systems and encrypted health tracking tools.
Coordinated regular vulnerability assessments and security audits.
Monitored user data and feedback to refine UX/UI, leading to improved appointment show rates (from 57% to 83%).
A/B tested features and content layouts to optimize the onboarding flow and reduce user drop-off.