An independent fashion e-commerce concept extending the nightwear identity into a calm, editorial storefront. Burgundy typography, generous white space and tactile imagery put the garments and embroidered details at the centre of the experience.
The visual direction connects collection browsing, product storytelling and personalisation with a consistent type and colour system. The interactive preview is portfolio concept work.
Role: website design and development, brand identity and art direction by Agency Amii.