The Frame Society — Eyewear E-commerce Website

The Frame Society — an editorial shopping experience

An independent eyewear e-commerce concept carrying the brand’s confident typography and visual direction into a digital storefront. Product detail and expressive portrait imagery work together to present the collection.

The website concept connects the collection, journal and brand story with clear navigation and a consistent visual hierarchy. The interactive preview demonstrates design and development work; it is a portfolio concept.

Role: website design and development, brand identity and art direction by Agency Amii.

Explore the interactive website: https://agencyamii.com/previews/frame/

Full case and brand book: https://agencyamii.com/work/frame/

Studio portfolio and enquiries: https://agencyamii.com/