Transforming OLX's Car Buying Service Launch in Lebanon

Client: OLX - Online Marketplace

Project Duration: 6 Months

Project Overview:

I had the opportunity to collaborate with OLX, a renowned online marketplace, to introduce their innovative car-buying service in Lebanon. The objective was to create widespread awareness about the new service, attract car owners looking for quick transactions, and maximize engagement within a short span of 48 hours.

Approach:

My strategy focused on leveraging social media as a dynamic platform to launch the campaign. Engaging short videos and eye-catching carousel ads were meticulously crafted to highlight the service's unique benefits. To ensure relevancy, I designed lead generation campaigns featuring custom qualifying questions. Targeting engaged users, website visitors, and lookalike audiences, the aim was to capture the interest of potential sellers effectively. Additionally, I explored diverse channels, including paid search and performance marketing, to diversify our outreach.

Achievements:

Within just 6 months, the results spoke volumes:

72% Surge in Monthly Leads: The strategic campaigns led to a significant increase in monthly leads, indicating a high level of seller interest.

104% Growth in Monthly Profit: The monthly profit witnessed substantial growth, validating the financial success of the new service.

32% Boost in Return on Advertising Spend (ROAS): The return on investment experienced a remarkable upswing, showcasing the effectiveness of the marketing initiatives.

150% Increase in Investment: The outstanding outcomes inspired OLX to increase their investment by over 150%, underscoring the trust in the campaign's success.