Sr Content, Email, Influencer & Partnership Marketing Specialist

February 2023 - October 2023

As a skilled social media and digital marketing specialist, I have shown exceptional ability in driving growth across various platforms. I've demonstrated impressive performance in leveraging analytics to guide strategies and influence business decisions.

Successfully increased engagement, reach, and other key metrics across multiple social media platforms, including Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, and YouTube.

Facilitated a significant increase in social media users and traffic acquisition, including a 90.65% increase in Pinterest users and a 41.17% increase in Twitter users.

Successfully managed email marketing campaigns, generating an average open rate of 35.57% and total revenue of $18,390.34.

As a proactive and results-oriented professional, I excelled in launching and managing partnerships and collaborations.

Established 5 partnerships with agency networks, 11 with tech companies, and 4 with gig companies, reaching out to a total of 27 agency networks, 53 tech companies, and 18 gig companies.

Managed collaborations, including co-created content and webinars, blog and backlink exchanges, social media posts, and special promotions.

My project management skills were put to the test in my role as the project lead for the influencer marketing project "Artboardies."

Successfully executed a campaign involving 30 active influencers, 250 outreach efforts, and the creation of 25 pieces of content.

Achieved an ROI of approximately 225.33% on a budget of $0, generating a total value of executed content worth $39,040, and a total value of expected content worth $132,000.

In this special 2-month project, I focused on understanding B2B customer preferences for our tool.

Personally identified and researched 136 companies, conducting 24 sales meetings, which resulted in 3 successful wins and 8 losses.

Currently managing 18 ongoing leads from this initiative, achieving an ROI of approximately 708.13%, considering only the cost of my salary and dedicated hours.