Social Media Manager for a Premium Restaurant and Bar

Nghi Ton

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Content Writer

Social Media Manager

Creative Design

Canva

Facebook Ads

Instagram

About Brand
Lucia is a premium restaurant and bar located on Phu Quoc Island, Vietnam. Offering a diverse Mediterranean cuisine, Lucia aims to provide a high-quality dining experience.

Challenges

Lucia faced declining revenue and low brand awareness on social media. Additionally, guests visiting the restaurant often lacked interest in the bar's clubbing scene.
The brand sought to increase brand awareness for both the restaurant and bar, ultimately driving higher revenue for both.

Solution

As the social media lead, I proposed dividing their social media presence into two separate pages to target specific audiences with tailored content.
Furthermore, I recommended a rebranding effort to establish a clear brand direction. This included developing a comprehensive content strategy to be executed across social media platforms.

Work

Story Design
Story Design
Story Design
Story Design
Feed Arrangement
Feed Arrangement
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Posted Oct 1, 2024

Re-branding for a premium Restaurant and Bar

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Content Writer

Social Media Manager

Creative Design

Canva

Facebook Ads

Instagram

Nghi Ton

Social Media Manager and Project Management

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Social Media Manager & Designer at The Space Bali
Brand Manager for a Thai restaurant brand
Brand Manager for a Thai restaurant brand