Lucia is a premium restaurant and bar located on Phu Quoc Island, Vietnam. Offering a diverse Mediterranean cuisine, Lucia aims to provide a high-quality dining experience.

Lucia faced declining revenue and low brand awareness on social media. Additionally, guests visiting the restaurant often lacked interest in the bar's clubbing scene.

The brand sought to increase brand awareness for both the restaurant and bar, ultimately driving higher revenue for both.

As the social media lead, I proposed dividing their social media presence into two separate pages to target specific audiences with tailored content.

Furthermore, I recommended a rebranding effort to establish a clear brand direction. This included developing a comprehensive content strategy to be executed across social media platforms.