Scope: UI/UX design, Framer development, and CMS integration
Design
A refined visual system built to communicate privacy, discretion, and control
Typography and spacing designed to feel calm, premium, and intentional
Brand identity centered around exclusivity and a members-only experience
Clear content hierarchy to guide users from discovery to membership conversion
Purposeful layout decisions that separate public information from private access areas
Development
Designed and developed using Framer for a fast, responsive experience across devices
Smooth, subtle animations to enhance flow without distracting from content
My Role
I led the project end to end, from product strategy and brand positioning to UI/UX design and Framer development.
I began by defining Braas’s core value proposition, target audience, and membership model, then translated those insights into wireframes and visual direction using Figma.
From there, I designed the full landing experience, I also handled the complete Framer build, implementing responsive layouts, subtle animations, and scalable components to deliver a polished, launch-ready product.
Client Review
I recommend working with Hyginus - Chibuike Sabastine