Client: Bedroom as a service (Braas) Inc

Industry: Hospitality

Scope: UI/UX design, Framer development, and CMS integration

A refined visual system built to communicate privacy, discretion, and control

Typography and spacing designed to feel calm, premium, and intentional

Brand identity centered around exclusivity and a members-only experience

Clear content hierarchy to guide users from discovery to membership conversion

Purposeful layout decisions that separate public information from private access areas

Designed and developed using Framer for a fast, responsive experience across devices

Smooth, subtle animations to enhance flow without distracting from content

I led the project end to end, from product strategy and brand positioning to UI/UX design and Framer development.

I began by defining Braas’s core value proposition, target audience, and membership model, then translated those insights into wireframes and visual direction using Figma.

From there, I designed the full landing experience, I also handled the complete Framer build, implementing responsive layouts, subtle animations, and scalable components to deliver a polished, launch-ready product.

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