Client: Bedroom as a service (Braas) Inc

Industry: Hospitality

Scope: UI/UX design, Framer development, and CMS integration

Traditional hotel booking is built around the hotel's schedule. Braas wanted to change that.

Braas is a hospitality platform that gives people more control over when and how they book premium hotel rooms and apartments. Instead of being limited to traditional check-in and check-out times, users can find stays that work around their schedule, whether they need a room for a few hours, a full day, or several nights.

My goal was to turn that idea into a digital experience that felt premium, trustworthy, private, and easy to understand.

I worked on the project from strategy to launch, handling:

• Product and website strategy • User experience and interface design • Visual direction • Responsive design • Framer development • CMS setup • Search engine optimization • Google Analytics integration

Braas had an interesting concept, but the website needed to explain it quickly.

For someone discovering the product for the first time, the experience had to answer a few important questions almost immediately:

What is Braas?

How is it different from a normal hotel booking platform?

Why should I trust it?

How do I actually book a stay?

The challenge was creating a website that answered those questions without making the experience feel complicated or overloaded with information.

I wanted Braas to feel less like a traditional booking website and more like a private hospitality service.

The visual direction focused on simplicity, generous spacing, strong typography, premium imagery, and a restrained interface.

Privacy and control were also important parts of the experience, so I deliberately avoided unnecessary visual noise and built a clear hierarchy that guides users from understanding the service to exploring available stays.

I started by defining the core value proposition and understanding how Braas wanted customers to experience the service.

From there, I created the structure and wireframes in Figma before developing the final visual system.

The homepage was designed around a simple journey:

Understand what Braas offers.

See why flexible booking is useful.

Learn how the experience works.

Explore available locations.

Build enough trust to book a stay.

Rather than explaining everything at once, information is introduced gradually as the user moves through the page.

After completing the design, I developed the website in Framer.

I built reusable components and responsive layouts to make sure the experience worked consistently across desktop, tablet, and mobile.

Subtle interactions and animations were added to give the site a more polished feel without distracting users from the content.

I also implemented the content management system, search engine optimization structure, and Google Analytics so the website was ready for launch and future growth.

The final website gives Braas a clearer and more premium digital presence while making its flexible hospitality model much easier to understand.

Users can quickly understand the value of the service, learn how booking works, explore supported locations, and move directly into the booking experience.

The result is a website that does more than look premium. It communicates a new way of booking hotels in a way that feels simple, credible, and easy to use.

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