This is draft design of iOS app for smart clothing startup. Which utility is to help person train upright posture.
The challenge was to create proper, bright composition of app design with brand specific color red&grey. Providing unique appearance among apps. And to let user trust smart clothing signals by authoritative feature of app.
After range of experiments with palette I came to scheme of adjacent colors around red for app frame. And opposite colors for its infographics stuffing and appropriate statuses during use of app.
To let feel user trust to app and to clothing responses. I started thinking about our lifetime day cycle. What we do daily and believe instantly without even considering the process of acceptance after seen. And I noticed that what seen in the mirror about us accepted as it is. Therefore I tried to apply it in app. For the MVP there is human figure animating posture of user on-go. By looking on which user can check whether smart clothing gives the signal to upright correctly.
As well there is integration with social media in Feed tab. What is affordable business solution to communicate with customers and keep their interest to product. Like there can be video of fitness exercises with trainer wearing the smart clothing and demonstrating how this product helps doing exercises properly, making them more efficient with minimal efforts and avoiding traumas.