One episode of CRED's On the Money. Every graphic and animation, built by us.
The series
On the Money is CRED's series of short documentaries about how money really works. Eighteen episodes, each one its own small film. We were handed one: the episode on IPL auctions and football transfers, presented by Vishnu Kaushal. CRED gave us the script and the raw footage. Everything in the graphics and animation, we built.
Why it was harder than it looks
The obvious challenge was the subject. How does an IPL auction work? Why do clubs pay what they pay for a transfer? The presenter talks and the motion graphics carry the explanation, so you understand it as you hear it. Get the graphics wrong and the viewer nods along without following.
The less obvious one: every episode has its own visual style. There is no house template. We invented the look and motion language for our episode from scratch, and it had to hold up next to the rest of the series.
How we built it
We broke the script down line by line and marked every point where an idea needed a picture to land. Then we designed those explainers and wove them into the footage, so the talking head and the graphics feel like one film.
What CRED taught us
CRED treats a film like this as a long game: earn the attention of a discerning audience, then win their trust one exceptional thing at a time. We watched them license a few seconds of archival footage from Getty because it was the right shot and nothing else would do. That reset our standard. It is the one we build to now.
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0 likes · 1 view · Nov 11, 2026
One episode of CRED's documentary series On the Money: how IPL auctions and football transfers work. CRED shared the script and raw footage. We built every graphic and animation.
