Tata Sierra EV: the launch film

The stakes The launch film for the Tata Sierra EV, built to show off the car's features. It played at the live launch on the big screen, then across automotive YouTube channels. A launch film does not get a soft open. It plays once, live, on a screen big enough to show every flaw.

What we did The finishing that separates a launch film from a rough cut: compositing, colour grading, green screen replacement and all the motion graphics. Around twenty-four animated shots.

The clock Revisions were still coming in at two in the afternoon. The launch was at four. A film this dense never lands on the first try, so we kept fixing, shot by shot, until every frame held up. It went out on time.

When there was no reference The client wanted to show the ventilated seats, a feature you cannot photograph. We found nothing good to reference, so we did it the hard way, trial after trial. The client sent a reference that looked dated. We did not copy it. We built something modern and clean instead, showed them why it was the better call, and they agreed.

The result It played live to around a million viewers across multiple channels, and the upload has since drawn 180,000 views.