3D assets in. Finished film out. Two days.
The brief
A film for the Dolby Atmos sound system in the Tata Harrier EV. We were handed the 3D assets with clear references for the treatment. Our job was to turn them into a finished, living film.
The work
On top of the 3D, we added everything that makes a film feel alive rather than rendered: motion tracking so the graphics sit correctly in the scene, on-screen text, music and sound design. The centre of it was the sound waves. They had to read as real, a deep blue with a clean gradient, moving the way real sound waves do. Get that wrong and a film about premium audio undercuts itself.
The turnaround
Assets to finished film in two days. Not every project is a from-scratch epic. Some are about taking strong material and finishing it to a high standard, fast.
0 likes · 0 views · Nov 11, 2026
Dolby Atmos sound and motion graphics for the Tata Harrier EV, delivered in two days from assets to final.
