Visual identity for Kurv, an innovative in-store geolocation technology. The brand embraces the conventions of large-scale retail and reinvents the in-store experience.
The logo is typographic. The letter design reflects the concept of a journey; the letters "K" and "R" guide the eye in its reading path. Kurv is a guarantee of optimized time. That's why we chose a "K" with an arc reminiscent of the side of a stopwatch. The lower diagonal of the letter takes on another dimension: it becomes the hand of the clock.
Through a lively, dynamic, and colorful image, Kurv adopts the conventions of large-scale retail by infusing joy into a subject that could otherwise be associated with labor.
