KARMAE: ASTER | Brand Identity, by May | Brand designer, strategist & creative directorKARMAE: ASTER | Brand Identity, by May | Brand designer, strategist & creative director

KARMAE: ASTER | Brand Identity,

May | Brand designer, strategist & creative director

May | Brand designer, strategist & creative director

KARMAE: ASTER | Brand Identity, Packaging & 3D Direction
ASTER explores the softer side of KARMAE.
Where Orbit leaned into shadow, mineral weight and atmosphere, ASTER brings the same brand world closer to light. Frosted glass, pale botanicals, muted metallics and softer tonal contrast create a quieter, more tactile expression without losing the core identity behind it.
For this refresh, I kept the original KARMAE foundation and expanded the system rather than replacing it. The goal was to show how one brand can hold two very different moods while still feeling cohesive across product, packaging and visual direction.
Everything shown here was designed and directed by me from start to finish, including the product design, packaging, environments, materials and final 3D renders built in Blender.
Part one of ASTER.
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Posted Aug 28, 2026

KARMAE: ASTER | Brand Identity, Packaging & 3D Direction ASTER explores the softer side of KARMAE. Where Orbit leaned into shadow, mineral weight and atmosph...