Social Storytelling for Luxury Audiences

Copywriting and editing for all eBay luxury categories, including watches, handbags, and jewelry. Ideating, pitching, and editing video concepts, including script writing. Crafting brand messaging for low- to full-funnel fashion and luxury marketing campaigns. Steering all copy across social, print, and on-site for eBay x Vogue partnership—including the Twiggy Full Circle campaign, winner of the 2024 Cannes Lions Luxury & Lifestyle Award. Overseeing external agency work comprising on-site assets and video series ensuring continuity of brand voice and messaging. See marilisaracco.com for more.