Sui Yoga is a NYC yoga studio located in Soho. 

They came to the agency I was working on as a client, and their project landed in my hands. They wanted to create their branding with a special personality and a story behind it. 

Their background and story of how they started to do yoga were so exciting and motivational that I felt connected right away, and I already knew which direction I should take.

As they wanted their logo and name to be unique, I did deep research in all yoga studios around NYC and the rest of the world, checking the different names I came up with were not already used. At the same time, I realized that many yoga studios were using very similar graphics to represent their logo. After this, I was ready to create that distinctive branding they wanted.