HomeLoop: Student-Focused Circular Furniture Marketplace

Developed comprehensive business case for HomeLoop, a proposed sustainable digital marketplace designed to revolutionize how college students buy and sell furniture. The platform aims to address critical safety and logistics challenges in the $7B secondhand furniture market while promoting environmental sustainability.

Conducted market analysis covering 850,000+ students across NYC and Boston

Developed detailed financial models projecting path to $2M annual revenue by Year 3

Created phased rollout strategy for major Northeast universities

Designed product strategy incorporating .edu verification, integrated logistics, and secure payment systems

Projected environmental impact of 132M+ lbs of CO2 offset through furniture reuse in first three years

Mobile-first platform strategy with iOS and Android apps plus web interface

Security features including student verification system

Third-party logistics integration for furniture delivery and assembly

Scalable infrastructure planning for peak usage periods

Target 20% market share across NYC/Boston student furniture resale market within 2 years

Project 9,000+ transactions in Year 1 with 36% user-to-transaction conversion rate

Plan to achieve 25,000 registered users representing 2.9% of total addressable market

Multiple revenue streams through transaction fees, referrals, and targeted advertising