About Follow The Leader
Follow The Leader (FTL) is an apparel company and BMX crew from Long Island, New York.FTL was founded by Billy and Melanie Perry in January 2012.
I was contacted to make the design for their apparel, they wanted something minimal yet bold, according to their target audience which is international, my job was to make something aesthetically minimal and hip at the same time.
If you like this project or any of my projects, let's connect and discuss ideas! it is always fun to talk to people with their visionary ideas! thank you!!
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Posted Feb 22, 2024
Designed The Visual Identity And Social Media Content. Follow The Leader Is New York Based BMX Collective Established In 2012 By Red Bull Athlete Billy Perry.
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