GoPro Utopic Brand Concept
Barbara Gian
Art Direction • Branding • Motion Design
Extract the brand DNA and values from the GoPro brand and create a utopic brand of what it could be in the future or in another dimension with the same DNA.
The idea here was to go from the “Be a HERO” concept to “Wonder Everyday” by changing the way we see the world, and to find the extraordinary in the ordinary.
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Posted Sep 4, 2025
Created a utopic future brand concept for GoPro, evolving from 'Be a HERO' to 'Wonder Everyday' (personal project).
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Timeline
Mar 4, 2025 - Jul 4, 2025
Clients
GoPro
