Brand Strategy and Marketing Strategy

I've been involved in product and brand design right from the beginning. My task was to thoroughly analyze the pasta market and find an open space for a completely new brand. I identified a niche in instant noodles designed for quick preparation with hot water and specific additions, making them stand out from everything else on the market.

I took on the creation of the brand and marketing strategy, audience analysis, and put all of it into action. Transitioning from analysis to implementation, I seamlessly embarked on crafting the brand identity and formulating an effective marketing strategy. This involved a meticulous examination of the target audience to ensure a resonance between the product and consumer preferences.

The devised marketing strategy culminated in a blend of paid advertising and a widespread outreach to numerous medium-sized influencers. Leveraging the targeted precision of paid ads allowed us to reach a specific audience demographic with tailored messaging, ensuring maximum impact and engagement.

Simultaneously, the collaboration with a diverse array of medium-sized influencers proved to be a strategic move in expanding our brand's reach organically. By tapping into these influencers' engaged followings, we were able to create authentic connections with potential consumers. Their endorsement not only added credibility to our brand but also facilitated a broader dissemination of our unique selling points.

This dual approach, fusing the reach of paid advertising with the authenticity of influencer partnerships, enabled us to establish a multifaceted presence in the market. As a result, the brand successfully navigated the competitive landscape, gaining visibility and resonance among the target audience.