THE MOUTH TAPE®

Portfolio project

THE MOUTH TAPE

Brand Identity “Grey Matters.” A softer way into the night.

Project Vision The Mouth Tape is a modern sleep and nighttime wellness brand built around the idea that small, intentional rituals can transform the way we approach rest. By bringing simplicity, thoughtful design, and a considered nighttime routine together, the brand makes an everyday moment feel more personal and purposeful.

Brand Identity Concept The visual identity is built around restraint, contrast, and purposeful simplicity. A monochromatic palette of deep black, soft white, and warm neutral tones creates a sophisticated foundation, allowing the product and its material qualities to take center stage. Bold, carefully considered typography is balanced with generous negative space, subtle textures, and minimal graphic elements. The black and white packaging establishes a distinctive visual contrast while maintaining consistency across the product range.

Packaging Design The packaging translates the brand's philosophy into a tangible experience. Sculptural black and soft-white pouches, restrained typography, carefully positioned product information, and understated graphic details create a premium yet approachable aesthetic. The product range maintains a consistent structural language while allowing individual variants, including Alpine Still and Tranquil Nights, to retain their own identity.

The Mouth Tape — Grey Matters. A softer way into the night.

0 likes · 1 view · Oct 29, 2026

The Mouth Tape is a modern sleep and nighttime wellness brand built around the idea that small, intentional rituals can transform the way we approach rest.

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