Case Study: Senic Fitness Personal Training

. Client Requirements :

The client needed a complete website redesign on Wix to reflect the growth of his personal training business based in Belmont and Morley, Australia.

He provided all content, layout structure, and a clear SEO strategy. Key priorities included a clean, mobile and desktop responsive design, proper internal linking, and fast-loading pages. SEO best practices such as H1/H2 usage, meta descriptions, and image alt text were essential.

The homepage was the main focus, featuring five program boxes (including a new "Nutrition & Mealplans" section), a comparison table, and a "What My Clients Say" section with photo + quote displayed side by side. Each program box needed to link to its own dedicated page, alongside a separate "Programs Overview" page. Layouts for before/after transformation photos were required, as well as free stock images for the Boxing Program. Google Maps and social media links were to remain in the footer.

. Our Solution:

We began with a detailed homepage layout in Figma to map out structure and content flow, allowing for early client feedback.

The website was then rebuilt in Wix, ensuring fully responsive layouts across devices. We implemented SEO fundamentals including correct H1/H2 hierarchy, optimized images, internal linking, and fast load times.

Each of the five program cards was made clickable, linking to individual subpages, with a central "Programs Overview" page added for streamlined navigation. The FAQ section was expanded for greater client transparency, and the Blog page was redesigned to support future updates. A new "Before & After" section was added, showcasing client transformations alongside short stories for added impact.

To highlight training locations, we created two distinct boxes: one for Morley and one for Belmont, each linking to a dedicated map section. The footer was also updated to feature both locations clearly, using a layout sample that supports easy navigation and contact from any page.

The result is a clean, professional site aligned with the client's brand-ready to scale with the business.