The project involved a comprehensive overhaul of the HeyWG platform, aimed at transforming the experience of apartment hunting in Germany. This project included a full rebranding, custom UI/UX design for both web and mobile, content generation, and the integration of intuitive animations to create a seamless and engaging user experience. The objective was to craft a platform that not only elevates HeyWG's visual identity but also simplifies the user journey, setting it apart as a go-to solution in the shared housing market.

Main Goal The primary goal was to design a responsive website and mobile app for HeyWG that would capture users' attention through compelling visuals, while also delivering a highly user-friendly experience. By incorporating rebranding, custom graphics, and well-crafted content, the platform was optimized to resonate with HeyWG’s target audience and make apartment searching smoother and more enjoyable.

Research and Analysis Conducted thorough research into HeyWG’s target audience and competitive landscape to guide design decisions. Analyzed user pain points in the current apartment search process to create an intuitive experience that directly addresses these challenges.

Rebranding and Visual Identity Developed a new color scheme, typography, and visual elements to establish a modern brand identity. Applied this fresh visual style across the website and mobile app, ensuring a consistent, appealing experience.

Custom Graphics and Content Generation Created custom illustrations, icons, and other graphic elements for HeyWG, bringing a unique and recognizable touch to the platform. Developed engaging, informative content that communicates HeyWG’s mission, enhancing the value proposition for users.

User-Friendly Animations Integrated animations throughout the website and app to guide users and enhance interactivity. Each animation was strategically designed to be intuitive, creating a seamless flow while maintaining a clean and unobtrusive user interface.

User Testing and Iterative Design Conducted usability testing with a diverse focus group to gather feedback on both web and mobile designs. Iteratively refined the design based on user insights to ensure the highest levels of usability and satisfaction.

Outcome The revamped HeyWG platform is a testament to the successful realization of the project’s goals. The rebranding has energized the platform with a fresh visual appeal, while custom graphics and tailored content create an engaging, personalized experience for users. The carefully integrated animations elevate interactivity, making the apartment search process enjoyable and efficient. As a result, the new HeyWG platform not only surpasses its original design but also strengthens the brand’s digital presence, leaving a positive and lasting impression on users across both web and mobile interfaces.