Arbitrum Portal Transformation

Built scalable product experiences across the Arbitrum ecosystem, supporting a high-volume platform with over $15M processed daily.

Role Product Designer. Research, strategy, visual design, and team management

Duration 12 Months

Team 3 designers (including me) Product Managers Engineering (18 full-stack) Marketing

Industry Cryptocurrency

New crypto users saw heavy content but no clear actionable next step.

I turned Arbitrum Portal into an action-first dashboard where users can trade & discover transactions

70% Users validated the Earn flow in usability testing — before a single line of code was written

First design system at Arbitrum rebuilt to natively support Figma MCP, Claude, Cursor, and Gemini

68% Feature adoption

Arbitrum is the leading Ethereum L2 but its product suite was built for builders, not users. Offchain Labs' Arbitrum ecosystem powers billions in on-chain activity. But the consumer-facing products the portal and bridge tooling hadn't kept pace with the ecosystem's growth. The design infrastructure was fragmented, the navigation patterns were web native and desktop first, and there was no shared system that product, engineering, and AI tooling could all reference consistently. My role was broad: own the product suite end-to-end, modernize it, and build a design foundation that could scale with a team increasingly relying on AI in their workflow.