Client: Confidential
Role: Framer Developer & Designer
Scope: Website Design · UX/UI · Framer Development
Tools: Framer, Figma, Google Analytics
About the Project
Xtract is a modern data-focused platform designed to help users extract, interpret, and act on insights with clarity and speed. The goal was to create a high-performance website that communicates value instantly while maintaining a clean, product-led aesthetic.
The Challenge
The client needed a website that could:
Clearly communicate a technical product without overwhelming users
Balance strong visual identity with clarity and readability
Load fast, scale easily, and remain fully responsive across devices
My Approach
As the Framer developer and designer, I led the project end-to-end, from structure to execution:
Designed a clean, conversion-focused layout that simplifies complex messaging
Built the site fully in Framer using reusable components and responsive breakpoints
Applied a clear visual hierarchy to guide users through value propositions and CTAs
Optimized interactions, transitions, and performance for a smooth user experience
Framer shot 2.PNG
Results
Delivered a fast, scalable, and visually refined Framer website that clearly communicates Xtract’s value. The final product feels modern, confident, and product-driven, ready to support growth, demos, and future feature expansion.