Jolly Label Design

Jolly is a brand of ice cream. A fictitious brand designed to advertise and improve my abilities.

Ice cream packaging must be visually appealing as well as contain important information that customers may want to view or read.

The solution was to design a pattern and doodle that appears entertaining and intriguing because ice cream is both fun and tasty.

The end goal is not to stand out, but to express the brand’s ethos.