In this project, I focused on lots of zooms to guide the viewer to various areas of the screen and to emphasize any points I was making. Humor, frustration, confusion - I made it my mission to visualize all of these emotions in the edit, whether that's zooming into a particularly weird part of the UI and calling it out or making my face take up the screen to capture a reaction. All of this resulted audience retention of nearly 50% and 450+ new subscribers.