Product Page Development for Self Care for Dudes
Abel James
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Posted Aug 28, 2025
Developed product pages for Self Care for Dudes' soap bars.
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Timeline
Aug 19, 2025 - Aug 31, 2025
Collaborators
Self-Care for Dudes – Shopify Website Build & Optimization
Project Type: Shopify Theme Implementation & SEO Optimization
Website: www.selfcarefordudes.com
🪞 Project Overview
Self-Care for Dudes is a men’s grooming brand focused on natural, eco-friendly self-care products. The goal was to design and implement a Shopify store that felt clean, confident, and easy to navigate — while highlighting the brand’s fun, masculine identity.
I handled the Shopify theme setup, customization, and product presentation, making sure each section was optimized for both conversion and storytelling.
🧩 My Role
Implemented a custom Shopify theme from provided design assets.
Structured the site for clarity and flow, ensuring quick load speeds and smooth navigation.
Created responsive layouts that work seamlessly across desktop and mobile.
Optimized product pages for SEO, imagery, and conversion using Shopify’s built-in tools.
Styled product cards and buttons to match the brand’s bold, straightforward tone.
🖥️ Homepage
The homepage immediately introduces the brand promise:
“Elevate your ordinary shower into an extraordinary routine.”
I designed this section to grab attention instantly, while using warm colors and brand imagery to communicate confidence and cleanliness.
A minimal navigation bar and clear CTA buttons (“Shop Now”) make it effortless for visitors to start exploring.
🧴 Product Collection Page – Body & Hair Bars
Each product tile features strong imagery, readable typography, and a consistent call-to-action layout.
Prices and discounts are clearly visible, helping customers quickly compare and buy.
The section tagline — “A real good shower, guaranteed.” — adds personality while reinforcing trust.
🌲 Single Product Page – “Wilderness Repair”
I built this page to highlight the product’s natural look and feel while keeping the buying process simple and intuitive.
Clean typography and whitespace allow the product to stand out, while the Buy with Shop Pay button creates an instant, familiar purchase flow.
🎁 Bundle Product Page – “Most Valuable Dude (Bundle)”
For the bundle, I focused on clarity — showcasing all included items with bold visuals and straightforward pricing.
The goal was to communicate value immediately without crowding the layout.
The bundle description and checklist of inclusions are placed neatly under the product image for easy scanning.
⚙️ Technical Highlights
Shopify 2.0 theme configuration with flexible content sections
Custom metafields for product benefits and scent profiles
Image optimization and responsive scaling for faster page load
SEO-friendly URLs and meta structure for organic growth