Product Page Development for Self Care for Dudes

Jamie soft

1 collaborator

Completed work

Shopify Developer

ChatGPT

Shopify

Business Management

Self-Care for Dudes – Shopify Website Build & Optimization

Project Type: Shopify Theme Implementation & SEO Optimization Website: www.selfcarefordudes.com

🪞 Project Overview

Self-Care for Dudes is a men’s grooming brand focused on natural, eco-friendly self-care products. The goal was to design and implement a Shopify store that felt clean, confident, and easy to navigate — while highlighting the brand’s fun, masculine identity.

I handled the Shopify theme setup, customization, and product presentation, making sure each section was optimized for both conversion and storytelling.

🧩 My Role

Implemented a custom Shopify theme from provided design assets.

Structured the site for clarity and flow, ensuring quick load speeds and smooth navigation.

Created responsive layouts that work seamlessly across desktop and mobile.

Optimized product pages for SEO, imagery, and conversion using Shopify’s built-in tools.

Styled product cards and buttons to match the brand’s bold, straightforward tone.

🖥️ Homepage The homepage immediately introduces the brand promise:

“Elevate your ordinary shower into an extraordinary routine.” I designed this section to grab attention instantly, while using warm colors and brand imagery to communicate confidence and cleanliness.

A minimal navigation bar and clear CTA buttons (“Shop Now”) make it effortless for visitors to start exploring.

🧴 Product Collection Page – Body & Hair Bars

Each product tile features strong imagery, readable typography, and a consistent call-to-action layout. Prices and discounts are clearly visible, helping customers quickly compare and buy.

The section tagline — “A real good shower, guaranteed.” — adds personality while reinforcing trust.

🌲 Single Product Page – “Wilderness Repair”

I built this page to highlight the product’s natural look and feel while keeping the buying process simple and intuitive. Clean typography and whitespace allow the product to stand out, while the Buy with Shop Pay button creates an instant, familiar purchase flow.

View Page: https://www.selfcarefordudes.com/products/wilderness-repair-bar

🎁 Bundle Product Page – “Most Valuable Dude (Bundle)”

For the bundle, I focused on clarity — showcasing all included items with bold visuals and straightforward pricing. The goal was to communicate value immediately without crowding the layout.

The bundle description and checklist of inclusions are placed neatly under the product image for easy scanning.

View Page: https://www.selfcarefordudes.com/products/most-valuable-dude-bundle