Brand Refresh for Hospital Food Management Software

Molly Brooks

Brand Refresh for Hospital Food Management Platform

Banquet Health is a modern software solution transforming hospital food management.
In this brand refresh, we built on Banquet’s existing identity, evolving the look and feel to reflect their growth from an emerging startup to established industry experts. We retained core elements like the logo but softened the visual language to convey maturity, reliability, and approachability. Increased focus was placed on accessibility—both in terms of web standards and the brand’s commitment to providing direct, transparent access to its knowledgeable founders. The refined color palette, increased visual breathing room, and softened forms work together to create a calm, trustworthy presence that speaks to Banquet Health’s deep expertise and lasting impact on hospital food systems.

The vibes pre-brand refresh lacked the refinement that Banquet Health has grown into:

Banquet Health's old website pre-brand refresh and website update
Banquet Health's old website pre-brand refresh and website update

We took a light-touch approach to evolving the brand language.

Most big-ticket items like the logo remained the same, but we tweaked the colors, fonts, spacing, etc. to add more sophistication and position Banquet Health as the industry experts they've become:
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Posted Jul 2, 2025

Brand refresh for Banquet Health, a modern software solution transforming hospital food management.

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2

Views

15

Timeline

Apr 1, 2025 - May 1, 2025

Clients

Banquet Health

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