In this brand refresh, we built on Banquet’s existing identity, evolving the look and feel to reflect their growth from an emerging startup to established industry experts. We retained core elements like the logo but softened the visual language to convey maturity, reliability, and approachability. Increased focus was placed on accessibility—both in terms of web standards and the brand’s commitment to providing direct, transparent access to its knowledgeable founders. The refined color palette, increased visual breathing room, and softened forms work together to create a calm, trustworthy presence that speaks to Banquet Health’s deep expertise and lasting impact on hospital food systems.