Equity explainer video for Remote.com

Remote is a global HR platform that makes hiring, paying, and managing international employees as simple and compliant as doing it locally.

The Equity explainer was part of the “Remote Explains” series – created to break down complex product features into clear, engaging content for both clients and social media. The goal was to improve understanding of Remote’s equity offering and drive engagement across channels.

I owned the project from start to finish – developing the concept, writing the narrative structure, storyboarding, and animating the final video. I worked independently, using a mix of animation and AI-generated footage, along with AI voiceover.

Equity is a complex topic, especially in a global context where regulations, compliance, and administration vary across countries.

The challenge was to explain what equity is and how Remote’s solution works in a way that feels simple, clear, and accessible. The video needed to communicate the value of “Remote Equity – your global equity plan, simplified” while staying friendly, trustworthy, and easy to follow.

It also had to work across multiple platforms (like YouTube and LinkedIn), meaning it needed to be concise, visually engaging, and immediately understandable.

The process started with defining a clear and simple narrative for a complex topic. I used a custom-made AI script generator to help shape the initial storytelling, which I then refined to match the product messaging and tone.

From there, I built a visual direction through a moodboard, exploring styles that felt friendly, clear, and trustworthy while still engaging enough for social media.

Once the direction was set, I created a full storyboard covering each frame of the video. This helped lock in pacing, transitions, and how information would be revealed step by step.

For production, I combined motion design with AI-generated visuals to speed up iteration and add flexibility. The voiceover was created using ElevenLabs, with a custom-generated voice tailored specifically for this video.

This approach allowed for a fast, scalable workflow – setting up a system that could easily be reused for future episodes in the “Remote Explains” series.

The video was well received internally and across social channels, helping increase understanding of a complex product. It also set the foundation for the “Remote Explains” series and is being used as a template for future videos.

The project was delivered end-to-end in 2 weeks – concept through final export.

This project pushed me to solve an editorial problem first: equity is genuinely confusing, and the temptation was to explain everything. The real work was deciding what to cut. Combining AI-generated footage with motion design also lets me build a scalable production system – each future episode in the series can be turned around faster because the pipeline is already set.