Brand Identity Development for Gems In The City
Harshil Patoliya
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Posted Jun 16, 2025
It's a holistic lifestyle brand rooted in nature, creativity, and wellness. We bring healing, art, and botanicals together to uplift everyday life.
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Timeline
Mar 17, 2025 - Mar 21, 2025
Overview
Gems In The City is a soulful floriculture and lifestyle brand dedicated to bringing nature’s healing touch into fast-paced urban environments. Rooted in the philosophy of holistic living, the brand was envisioned as more than just an online flower and plant shop — it's a curated experience that blends natural beauty, mindful wellness, and artistic expression.
Brand Story
The name “Gems In The City” symbolizes the small, magical discoveries that offer moments of tranquility and joy amidst city life — like a blooming flower on a concrete street or the calming presence of a potted plant on a busy work desk. Every product is thoughtfully chosen to inspire calm, elevate wellness, and connect people with the natural world.
Offerings What started with fresh flowers and indoor plants has grown into a multi-sensory offering of:
Cold-pressed essential oils
Medicinal herbs and botanicals
Handcrafted art pieces like sun catchers
Wellness-focused gifting solutions
Design Approach
The visual identity of Gems In The City is built around elegance, minimalism, and organic beauty. The brand logo combines soft florals with structured urban typography, representing the harmony between nature and city life. A warm, earthy color palette and modern serif fonts were chosen to evoke feelings of peace, balance, and sophistication.