We manage Camp Pennant’s social media, handling everything from brand photography, video and graphic content creation, content ideas, calendars, strategy, monthly reports, and daily engagement.

Our biggest challenge? Striking the perfect balance between showcasing Camp Pennant’s restaurant, brewery, and distillery while staying connected to the local community in Portland, Maine.

Our solution: A consistent, tiered approach that ensured every aspect of Camp Pennant’s identity shined. By crafting content that celebrated each facet - delicious food, locally distilled spirits, and craft beer - we created an authentic connection with the community while highlighting the full experience Camp Pennant offers. 🌲🍕🍻

Camp Pennant is a Portland, Maine gem - a restaurant, brewery, and distillery inspired by the nostalgic charm of summer camp. From wood-fired pizzas to craft beers and spirits, Camp Pennant is all about bringing people together over bold flavors and unforgettable vibes. Whether you’re stopping by for a meal, a drink, or just to soak in the atmosphere, Camp Pennant is the perfect place to feel at home.

We kicked off by refining Camp Pennant’s brand storytelling, content strategy, and growth plan for Instagram and TikTok. With a focus on local charm, camp vibes, and authentic community connections, our goal was to elevate their online presence, attract loyal customers, and celebrate the unique personality of Camp Pennant.

To achieve this, we created entertaining content featuring their amazing staff, from fun walkthrough videos to quirky skits that highlighted their creativity and personality. This approach brought the brand to life and showcased the heart of their restaurant, brewery, and distillery.

Every piece of content was carefully crafted to highlight Camp Pennant’s unique offerings, making it a go-to destination for locals and visitors alike.