Launchpad | Social Media Management & Content Creation

We manage Launchpad’s social media, handling everything from video and graphic content creation to content ideas, calendars, strategy, monthly reports, and daily engagement.

Our biggest challenge? Growing the brand’s social presence from just 200 Instagram followers (and a brand-new TikTok!) to where it is now. Since April, engagement has skyrocketed by 973.3%!

Launchpad is the ultimate game-changer for baseball players. Not just another thumb guard, it’s a revolution in hitting gear. Crafted for left and right hands, it molds perfectly to your grip, giving you comfort and protection without the bulk.

From youth players to pros, Launchpad transforms your swing and gives you the confidence to dominate at the plate.

We kicked off with a social strategy presentation, diving into a streamlined version of Launchpad’s brand storytelling, content strategy, and growth plan for Instagram and TikTok. Since they already had a presence on social media, our priority was to deepen their connection with their audience, increase sales, and elevate their overall presence.

To achieve this, we focused on relatable, “talking head” UGC-style videos to engage the audience on a personal level. Stepping in front of the camera ourselves, we embodied the brand’s approachable and confident tone, breaking down how Launchpad works and why it’s a must-have for players.

Every piece of content, from videos to posts, was crafted with the goal of capturing the attention of their ideal customers and showcasing what makes Launchpad the ultimate game-changer. ⚾