By April of 2013, their Series A funding had concluded. The quartet believed that your company's story is often why you show up to work every day. The journey from good to great is long, but good business relationships and customer service just aren't good enough. After all, there are customer service touchpoints that we appreciate, and there are customer service touchpoints that we admire. This is all the difference between a happy customer and a happy return customer. Branding, often, is the sum total of all the tiny moments that your customer was made to feel valued and appreciated. (It's the next best thing to free therapy!) In the next 3 years (that included 3 rounds of funding), Intercom grew to $50 Million ARR from $1 Million. By 2017, Intercom had over 1,00,000 active monthly users! Scalability is a great thing to aspire for, but it comes with its cons. You can hire a great sales and customer support team, but no one has the time to look up all interactions with the customer, including when they signed up, how often they buy from you, what they usually buy and more importantly, who they are. (It'd be creepy if they knew it all) The founders at Intercom believed in building solutions for problems that were worth solving, and this problem was one a lot of companies faced, because by 2018, Intercom had over 30,000 paying customers.