Gen Z Fashion Brand Visual Identity Design

Created a modern brand face for a Gen Z-focused fashion brand that is planning to make its mark in the industry. I gave the brand a bold and modern look with a custom-made icon combining the initial “O” with a sewing element in the negative space, followed by a bold wordmark for the brand. The goal was to keep the identity simple, modern, and attractive while still having a small design detail that connects it back to the fashion industry.