Rapt online, Fashion E-commerce store

Organised and streamlined organic marketing strategy for this retail business by optimising their inventory listings ( which is variable in nature averaging around 4k+ products each month across brands).

Achieved by working on their  Google Shopping/ merchant centre listing issues & applying technical fixes to improve its performance & thereby benefiting the business visibility & revenue.

Key achievements during this period: for free listings

80.9% Increase in visibility for their product listings in search.

102.5% improvement in clicks to their products and website

CTR  also improved by 12% to date.

Key achievements during this period: for paid listings

77.5% Increase in visibility for their product listings in search.

115.9% improvement in clicks to their products and website

CTR has also improved by 21.6%