My New Tum, Health & wellness

Sheril M

eCommerce Marketer
SEO Specialist
Data Analyst
Google Ads
Google Analytics
Shopify
Digital marketing specialist

June 2022 - present

Highlighted 16 critical areas for organic marketing improvement, and resolved technical audit fails in terms of SEO. Successfully resolved 90% of all on-page and off-page SEO tech issues affecting the client site.
Revamped organic marketing strategy to increase revenue and traffic by 30% to date and it's growing.
Reduced paid ad costs by 40%  and CPA/cost per acquisition went down from $1.10 per click to $0.40 per ad click.
Implemented Google shopping as a sales tool and refined merchant centre listings to improve the search visibility of products and the brand by 100%
Improved the overall conversion rate for this store, which went up from 0.4% to 7.6%. This was achieved by utilising a mix of marketing strategy, techniques & data insights to send more qualified traffic to their store, more likely to convert/buy.
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