Crafted

ADVE 715: Digital Production Strategies for Advertising

Brief: Create a brand concept, position, and identity for a food truck.

Their mission is to prepare empanadas that make Argentinian grandmas proud. For them, empanadas are more like a piece of art (that's why the truck is parked right outside museums, galleries, music festivals, and art schools). Crafted is for the ones that love a gastronomical experience, dare to explore new flavors, and find beauty in family traditions. They're not afraid to say their recipe is the best; if there were an empanada world cup, Crafted would be the champion.