Mindstories offers the most amazing empowering 1:1 mindset mentoring for high-achievers & highly sensitive solopreneurs who prioritize their mental health without getting lost in the self-employment hustle.

Together we created a bold rebranding as well as a conversion-optimized website in webflow, to kickstart their business.

Mindstories already had an existing branding, but just wasn't feeling it anymore. The business grew and developed into a different direction, so we had to define the new visual direction first. After that, we had to create a conversion-optimized onepager that captured the soul of the business and directly speaks to their customers.

We created a very bold brand design incl. a very bold tagline. "You can f*cking do this! was the message that carried the brand design. We mixed bold fonts and colors and created a brand design system rather than "just" a logo. The system is supported with carefully crafted shapes, that can be used in various ways and touchpoints throughout the customer experience.

We also implemented the brand design system into a Webflow website that is fully accessible, responsive and FUN 🌈 The goal was to speak directly to the target group, make out their pain points and guide them through the services that help them solve them.