FUSE HVAC Marketing audit
Kalvis Ceizins
Project: Digital Marketing Audit
Goal: Identify areas for improvement in the client's digital marketing strategy to enhance online presence and drive conversions.
Methodology
Comprehensive Audit: Conducted a thorough audit of the client's main homepage, active ads, search engine results, and franchise webpages.
Tool Utilization: Employed various digital marketing tools, including publicly available ad display tools, SEMrush, Google Search Console, and others.
Industry Research: Analyzed the digital presence and marketing strategies of competitors within the HVAC industry.
Key Findings
Homepage Optimization: Opportunities to improve the homepage's design, content, and calls to action for better user experience and conversions.
Ad Effectiveness: Recommendations for optimizing ad campaigns based on performance data and industry best practices.
Search Engine Visibility: Areas where the client's website could benefit from improved SEO techniques to increase organic search rankings.
Franchise Website Consistency: Identified inconsistencies in franchise website design, content, and messaging, impacting brand consistency and user experience.
Content Distribution: Suggested strategies for streamlining content distribution across multiple franchise websites to improve efficiency and maintain brand alignment.
Recommendations
Homepage Redesign: Implement a more user-friendly and visually appealing homepage design that clearly communicates the client's value proposition.
Ad Campaign Optimization: Refine ad targeting, messaging, and landing page experiences to improve click-through rates and conversions.
SEO Improvements: Conduct a comprehensive SEO audit to identify on-page and off-page optimization opportunities.
Franchise Website Standardization: Develop a standardized template for franchise websites to ensure consistency in design, content, and messaging.
Content Distribution Platform: Implement a centralized content management system to streamline content distribution across franchise websites.
