Powerlife

Powerlife is a lifestyle brand, designed to be bold and bright as its users. Active people with busy lifestyles committed to movement and health every day.

It was essential to create a brand with a joyful personality, highlighting the energetic and healthy lifestyle it promotes.

Goals/Requirements • Be bright, bold, and positive • Promote energy and activity • Create the three different phases for three different supplements

The first step was to design a strong logo, combining symbols associated with health and energy

After that, the main focus was to create the packaging for three different products of the same line, indicating three phases or levels of activity users go through each day. Rest and recovery, Preparation, and Activity

Finally, the brand had to be presented taking into consideration all the previous goals, wrapping the concept to launch on digital and print media