Mastering the art of flower arrangement without being a florist

It may seem difficult, but I have found a solution that allows any novice to create a harmonious bouquet easily and quickly, without the help of a florist. The person can then save time by buying their bouquet online while having the assurance that it will please.

The main challenge was to imagine how to design a solution that would allow people to create their own personalized bouquet quickly and easily, without needing the help of a florist. 

The main problems they face:

People have a hard time finding and creating a custom bouquet online.

In fact, it is quite difficult for them to find a company that offers to create personalized bouquets online and when they find one, they have no idea how to create a harmonious bouquet due to lack of guidance.

The main goal is to help them create a harmonious composition by themselves. The process has to be quick and easy in order to motivate them.

To solve this problem, I followed a 6-step process: know the market, discover the problem, understand the users, imagine, test and design the solution.

What steps did you take to solve this project’s problem? Share your ideas, what you discovered along the way, and what processes you took to arrive at your solution.

100% of users find the sales tunnel more ergonomic than competitors by placing the budget at the beginning

4/5 of users find real-time delivery tracking a plus that gives them confidence and convinces them to order

5/5 of users find the bouquet creation process quick and easy

What I learned? I became familiar with the global approach of UX design. I learned how to choose the tools that allow to solve the stated problems. Having done two research thesis during my Master, I discovered similarities with UX. I learned that it was not necessary to use all the tools (personas, user flow, survey...) and that it was necessary to select those that were the most relevant to the problem. What I would do different next time? I think next time I'll look more into creating a design guide so that my design is really consistent and I can move forward more efficiently. 

Read more about this case study 👇