LUKSO is a future-focused blockchain ecosystem built for digital lifestyle use cases - fashion, gaming, collectibles, and the next wave of creative digital economies. The goal of this concept project was to redesign the LUKSO website into a cleaner, more modern, and conversion-focused experience that clearly communicates its technology, vision, and developer opportunities.

This project is a UI/UX website created to showcase how LUKSO could present itself with stronger storytelling, clearer structure, and a seamless visual identity across all touchpoints.

The website is designed to serve two primary audiences: the technical community (developers) and the creative/brand community (creators and users). The visual language is sleek and minimalist, utilizing a dark theme with vibrant pink/purple accents to convey a sense of luxury and digital innovation. The core concept revolves around the Universal Profile, a new standard for digital identity that unifies a user's presence across the network.

https://lukso.network/