RuiYarn - A Frictional Sustainable Clothing Brand

Posted Sep 15, 2026

Introducing RUIYARN — a fictional sustainable streetwear brand I created to explore how conscious fashion could feel modern, expressive, and desirable. From strategy and positioning to visual identity, packaging, and art direction, I built the brand around one idea: Sustainability should be part of the identity, not the entire identity. A project that pushed me to think beyond aesthetics and design a brand with a clear point of view. #BrandIdentity #BrandStrategy #SustainableFashion #VisualIdentity