Streamline - Visual identity

Streamline is a SaaS startup, and their mission is to transform the traditional business model, making it simpler, faster, and more efficient for everyone.

Our goal is to create a visual identity that conveys simplicity and ease while also embodying a sense of forward movement and progress.

To achieve this, we designed a geometric icon using squares and triangles to represent traditional business forms, transitioning towards a circle to symbolize simplicity and fluidity. The circle, being smooth and rounded, contrasts with the sharp angles of the triangle and square, emphasizing ease of use.

We chose a neutral color palette enhanced with vibrant pops of color that reflect energy and innovation.

The typography is modern and clean, featuring a sans-serif font to complement the overall design.