Azur - Visual identity

Azur is an app designed to enhance your life through meditation, helping you reduce anxiety and stress by focusing on your breathing and clearing your mind.

The name "Azur" is derived from "Azure," which means "bright blue, like a cloudless sky." We’ve created a color palette inspired by the tranquility of the beach, a place where you can feel relaxed and free from stress. The combination of golden sand, a clear sky, and the deep blue ocean reflects this sense of calm. Additionally, the use of tree leaf patterns symbolizes prosperity and growth.

Our custom typography was designed to be welcoming and approachable, with rounded and bold features to create a friendly and inviting feel.